Client: Safara Gym
Category: Health, Fitness
Project tasks: Branding, Logo Identity Design, Stationery
Project: Community fitness centre logo identity, Kenya
A family owned gym in Kasarani, Nairobi approached Wit Design Kenya to develop a logo identity design for them. The gym is based on strong family values and encourages all members of the family come in and to make an effort to keep fit.
The identity needed to be fresh and reflect the gym’s foundation of being friendly to all members of the family unit. The gym has been in existence for many years, but, the owners wanted to give it a fresh identity for 2016 as it continues on its journey touching the lives of many members in the Roysambu community.
We then rolled out the logo identity on some standard stationary items gym staff uses on a regular basis: business cards, envelopes, sales folders and letterheads.
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