Client: Rookie Manager
Category:  Personal Finance, Opinion and Life Review Website
Project tasks: Website Design and Development
Year: 2016
Country: Nairobi, Kenya

Project: Overhaul Kenya’s favorite personal finance website design

Rookie Manager is the personal magazine website a Nairobi-based manager, currently the General Manager of Lattice Training. Lattice Training offers customized training solutions for businesses of all sizes, from startup entrepreneurs all the way to large corporations. The owner of the website is also a trainer for Lattice’s Business Acumen course, which imparts finance and business skills using a fun, educative simulation.

The brief for the website design overhaul was to generate a visually interesting magazine-like website that offered a new visitor to the website a large variety of content to choose from without overwhelming them.

We met the brief by presenting over 15 stories on the home page in three distinct formats so as to create variety for the visitor, yet not overwhelm them with content.

Further features include:

Dynamic content slider
Using this, we are able to put new content up front and centre in a way that returning visitors will not miss. The slider can take up to three stories and one can navigate through these without the need to scroll through content.

The Rookie Manager wanted to further monetise the website so we added strategic advertising locations throughout the website. The advertising locations are backed by a system that is able to offer the Rookie’s clients details analytics on how the advertisements were viewed and by whom.

Responsive design
The new website works on all devices, desktops, laptops, tablets and mobile phones. This is to ensure that the looks and feel of the new Rookie Manager’s website is maintained regardless of the device you are one.