Client: LCVT Health
Project tasks: Branding, Logo Identity Design
Project: Live Positive, HIV Positive members of society reclaim their lives
Inspiration for creating this logo identity design was taken from the color red which is associated with blood tests, usually the source of the HIV Positive result. Inspiration was also taken from the word Positive in HIV Positive and the plus (+) symbol with is usually a good symbol to see. During the logo identity design process, we established that is was important to capture The HIV positive, the good lifestyle that can still be had and a sense of joy and upbeatness.
This project will work to encourage individuals that test positive for HIV to continue their lives as normal, only taking the extra precautions of
a: taking medication for the condition
b: using condoms
c: taking extra care of the body.