Client: Hidaya Holdings

Category: Logo Design

Project tasks:  Develop core creative concept, create a logo around it

Year: 2017

Country: Kenya


Hidaya Holdings is the holding company for a family-run group of businesses based in East Africa. The group approached Wit Design about the development of a logo that told their story. We worked on a logo design that told the story of how Hidaya Holdings is involved in many businesses, some big, some small some dealing in a broad range of products some offering one service.

We unified the aspect of many businesses operating under one ethos and management team by introducing a thread that run through all the businesses and brought them under one vision that all team players could see and rally behind.