Private Labeling:

Nakumatt blue label is one of the best examples to private labeling. They reach out to local manufactures and large manufacturers through providing them with an alternative opportunity to manufacture and retail quality products under its brand name and thus sell those products in price friendly to the customers. Private labeling is therefore whereby a company or a store takes the product of manufacturer but put the name of the company but not the name of the manufacture.

Brand Licensing:

This is whereby the brand name is leased to a company other than the owner of that particular brand. For example, a soft drink company in America could lease its brand name to a Kenyan soft drink.

 The Benefits of Brand Licensing

  1. It enhances the brand image and thereby providing consumers genuine alternatives.
  2. Grows the value of the brand.
  3. It increases brand awareness and thus provides protection of the brand through trademark.
  4. It creates consumer awareness and builds consumer mutual relationship with the brand.
  5. It reinforces brand positioning and brand message.
  6. It builds competitive advantage thus increasing sales.


As choices of products increase, consumers are now looking for ways that their decisions can be influenced either through their values or trust. The words safe, environment friendly are now being eyed and this convicts them to go through different channels of testing for this to be achieved. Products now try to include words like natural to make consumers have the knowledge and trust that the products they are using have no impurities. They are other examples like environmental friendly or privacy protected. In Kenya, KEBS is the company that checks the standards of many products so as to be safe for human consumption.

 Crisis communication

Reputation management is the process of advancing and protecting a brand among its various audiences. A well-designed crisis communications plan is your best defense during communications challenges of the digital age. These includes dynamic planning, message development, strategic communications counseling and media training, all of which will help an organization manage an issue before it escalates into a crisis. However, such a plan is merely step one. You need to train against it and update it on a regular basis.

Personal branding
Every time a person sends an email, its personal branding. Colleagues used to exchange business cards; now, blogs are becoming mainstream for anyone in business. Being authentic is critical because the web never forgets. Now it’s the fashion for being in business whether you are a corporate executive, a design guru, an aspiring entrepreneur, or a salesperson  self-employed individuals has increased dramatically over the last decade. A third of our workforce is now self-employed. And we are all connected 24/7.

Six career secrets

  1. There is no plan.
  2. Think strengths, not weaknesses.
  3. It’s not about you.
  4. Persistence trumps talent.
  5. Make excellent mistakes.
  6. Leave an imprint.