The branding process if done right can produce very remarkable results. This process mostly includes research through thorough investigation, clarified strategy, excellent design and skills in project management. The process requires patience, enthusiasm and an ability to synthesize information, the only thing that changes from agency to agency is the the depth with each conducted phase, the time length, the size of the team and the resources allocated. It does not matter the nature of the client, or the complexity of the engagement, the branding process steps have to be met or the work will have no satisfying results.
Quick one. What comes to mind when you hear the words ‘communication strategy’? A grand master plan on bettering your business, professionals huddled around the boardroom pitching ideas and objectives on how to promote the business’s brand? Well, you aren’t so off course on the definition.
The term itself has been around for close to three decades now and we at Wit design Kenya could not stress enough the value of a well thought out communication strategy. So what exactly does it mean then? It means Infusing communications efforts with an agenda, objective and a master plan. See, not so far off.