A quick run down of what Brand Ideals are

These are the intentions of a company or business regardless of their size or their nature to change the lives of people. For a great result in business, the brand has to stand for something that is compelling. The ideals stand out to the customers whether the brand is creating a new product or service, repositioning a brand, working on a merger or creating a retail presence and many more. They are making organizations grow and outperform their competitors. They literally create a bridge to success.

Brand ideals include; vision, meaning, coherence, flexibility, value, sustainability, commitment and differentiation.

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5 ways to tell if you are getting graphic design work

Are you a good graphic designer in Kenya? I often get tasked that question. I always wondered how to answer that question because I know everyone has their own tape measure. So, Wit Design Kenya might be great according to one client because of his/her own set of standards and not so great to another because they have a different set of standards.

Over the years, that simple question has led me to come up with metrics for good graphic design work that allow everyone to bring their own bias to the table, but, leave feeling like the result can be judged by everyone fairly equally. After 13 years as a graphic designer in Kenya I have five key metrics to help you decide if you are getting great graphic design work done for you.

Here goes…

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