It helps evaluate a company’s brand for future growth. It begins as an idea that may either come out as a mainstream or it may disappear. Relevance and permanence are the major factors on a brand. It is only when a company knows the strength of their brand that one can build on it and thus increasing the market share. Like an idea, the truth always passes through three stages, first it is ridiculed, then violently opposed then finally it’s accepted as self evident. So whenever one has a crazy idea for a brand to be recognized, you need not to worry when it not directly accepted, just know that it is just going through a stage.
- Mainstream capabilities:
- Design Thinking: – Design = innovation, innovation = brand, brands = loyalty and loyalty = profits. All in all profits starts with design.
- Social Media: – With the personal touch of a friend’s recommendation, social media markets potentially worldwide.
- Transparency: – This is the degree to which information is freely shared from within the organization to the outside stakeholders. Honesty is the best policy because no company can make continuous growth without trust.
- Personal branding: – represent yourself as a brand that people can look forward to and want to have you. This regardless of your age, status or business position.
Making a difference:
Most customers shop alongside with their values. For instance, when they discover that a company is giving back to the society with the service they do they are more inclined to be loyal to the company than any other. What do I mean? Muslims don’t usually buy beef in any butchery they come across this is because they know that there is a stage that the animal has to be pass through before it is slaughtered (prayer) thus they buy their beef from their fellow Muslim butcheries. Another example is whereby most people prefer buying their clothes in mutumba that is Gikomba than any clothe company they know. This is because they value their connection with the outfits they buy. Have you ever seen those people who have that one shirt that they like wearing day in day out that you assume that they either have too many shirts of the same color and size or that they just like the one shirt they have? That is what value does to people, it connects them. With this idea, most businesses want to have that kind of value to their customers thus they can be able to enjoy success. It triples down to people, planet then profit. Most supermarkets have the orphans’ tins so that people can give back to the society in helping out. They lie mostly in Corporate Social Responsibility (CSR) that is practiced with most companies through reaching out to the community.
This has become the most fast growing budget in the market. Businesses have started looking into social media as an important marketing strategy to reach out to any participant who is a bit curious about the product they sell. How u say? Have you ever wondered why classic 105 FM does so well in the morning? Well the topic they choose of course is how they start but the reaction to respond to the topic that is being discussed especially in face book and twitter is enormous, this closes down the curtain on how many listener they get. Social media is cheaper compared to calling someone form a different line to express your views according to most people and this makes it the best tool to advertise products to a wide range of clients. The social moderator of the Kenya Central Bank has very amusing pictures on face book and twitter that makes people share or tweet and thus getting noticed, making people aware of their products.
Questions to ask you for a social strategy
- Do you have an objective? This starts from your customer service and engagement to reaching out to the media.
- How will you build a community? Is anyone listening to you? Find your audience, listen to them and reach out to their needs.
- What are you going to say? Do you have any content? If you have nothing to say then that means that you cannot engage in conversations.
- Who is going to manage it? This will depend on what you are trying to achieve and what your target audience is.
- How will you measure success? If you cannot measure your impacts, outcomes or outputs, you will never know if it’s working. One has to analytically analyze what works and what does not and this will only be seen with the results.
Our devices are now becoming man’s best friend because we take them wherever we go. This is because we like interacting with anything, from checking prices, watching YouTube, texting, reading the news update, listening to radio or conducting business. Most people have gotten good business partners because of exchanging numbers. With mobile phones, people are starting to adapt to checking on businesses online through their phones. With this people are building responsive design to attract people to their business.
Apps have become a necessity. I’d like to think that apps reveal the character of a person. You can get someone who has Facebook, Linked In, Instagram and maybe Viber and with this you can conclude that the person believes in the power of social media. There are people whose phone is full of news updates apps, maybe sport pesa or rather games, these apps reveal the type of person and thus the target audience comes to the picture.