5 Ways a cheap website design can be Expensive
Is a cheap web site design ever worth it? This is one of the many questions you, as a website buyer, should ask yourself. You may think that you’re saving a lot of your hard earned Kenyan shillings but the truth of the matter is, there are pitfalls of cheap website design. You may be one of these two types of clients we at Wit design Kenya come across; buying a new website or updating the current sucky one.
If you’re buying or shopping for a new website it may be due to the fact that the market you’re currently in made you realize that a website is actually needed or you’re generally new in the business. Another reason would be that your current website doesn’t do it for you anymore and you would like a revamp. Whichever the reason maybe, we understand that price is one of the key factors that is taken into consideration. Although a web site should be affordable, cheap is not always the right path to follow.
As defined in the dictionary, cheap means: costing little money or less than is usually expected. It can also mean: of low cost, down market, of small value.
Would you really want your web site associated with such words? Nope, I didn’t think so. Before we delve further let’s be clear on one thing, when we say cheap, we don’t mean affordable. An affordable, budget-friendly website doesn’t necessarily need the shiny, glittery whistles and golden bells. As long as it’s functioning well without any hitches to pave way for future add-ons and no concerns over bugs hiding away behind walls and ceilings.
So, below are 5 ways in which cheap can be brutally expensive
- Lack of Originality
I am yet to meet a client who would want their web site short changed by being duplicated to the last tee. ‘So I came across this website and I would like you to do the same for me; theme, template everything.’ In the business world, I have come to learn that using a copy-paste kind of design that basically lacks originality is not only cheap, but it will also be detriment to your business. It will affect how people view your brand. Often, people make decisions about buying from you solely because of your online presence.
- Just another Quick Fix
Another issue with cheap website design is it’s a temporary measure, just another quick fix. A quick fix design is just that; sweeping dust under your sofa to give the illusion that your house is dust free instead of taking the time to move around furniture and getting those never-seen -water –before corners. In this day and age everyone should know and comprehend how important web presence is to every business, industry or field. As your business grows and changes, it’s natural that you would want your website to accommodate these needs. A well designed website lays the foundation and construction for the future of your business by using good techniques and good code to permit growth.
- No Functionality
This is a classic pitfall when it comes to signing off on a cheap website design. How does lack of functionality happen? You and many other clients may end up paying for another website because you realize that the cheaper one is costing you leads and business because of poor navigation or no functionality in a particular feature on your site. These ultimately push your potential clients to leave your site and spread the word.
- Lack of Support
Another problem you may come across using a cheap website designer is having very low quality support. This can range from not fixing bugs that can occur, not meeting deadlines and no communication about progression of the site that the agency should be responsible for. By going with the old adage, Time is money, you need a website that is up and running to reel in new clients and save you the hustle of chasing down your website designer for help.
A good website design is as important to the success story of your business is as air and water is to life. Your designer may promise that he’ll do one hell of a job on your website and be sincere while at it but he doesn’t know that the cheap and outdated software or files he’s using will most likely cause your whole website to crush due to instability not to mention insecurity. Not forgetting the other repercussion, a whole boat load of hair pulling and meltdowns from the client.
To sign off, the best website designers charge more because they have the expertise and resources you can’t get at bargain or cheap prices. However, expensive doesn’t mean good either. Wit design Kenya urges you to look and shop around. Ask us the right questions and we’ll know what exactly your business and brand stands for.